Kaizo adds world’s largest car club to its portfolio
Posted by admin
Monday January 15th 2007 11:29 am
Kaizo has been awarded the PR brief to launch Zipcar, the world’s largest car club, in London.
By making more than 2,500 vehicles available by the hour or day, Zipcar offers a convenient, green, affordable alternative to car ownership to more than 80,000 members is some of the world’s most congested cities. Kaizo will help the company build on its North American success by implementing a PR programme that delivers high profile press coverage to drive demand for the service and establish Zipcar in the UK market.
Zipcar launches initially in the borough of Kensington & Chelsea with plans to extend throughout the capital by the end of 2007. Zipcar car club members can book a variety of makes and models for prices from £4.20 per hour including petrol, insurance, maintenance and reserved parking. The first batch of London Zipcars will include Honda Civics, Toyota Aygos, BMWs, and MINI Coopers, available on a 24 × 7 basis.
Scott Griffith, chief executive officer of Zipcar said. “Kaizo demonstrated a unique combination of business, technology and consumer expertise and experience, as well as an impressive track record in delivering PR campaigns that achieve significant results. We are confident they will help us promote Zipcar as a successful model for urban transportation to Londoners.”
Crispin Manners, CEO at Kaizo, said: “Zipcar is a great win for us. It’s not often that you can work on a dynamic international brand whilst helping to save the planet. For every Zipcar in use, 20 standard cars are taken off the road, reducing congestion and harmful emissions. With London still struggling to find proven ways to reduce congestion, Zipcar will deliver a cost-effective and sustainable urban transport solution for savvy, eco-conscious city dwellers. We’re glad to be on board.”
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