Kaizo adds Flora EU/Global Communications to its portfolio
Posted by admin
Thursday February 15th 2007 4:46 pm
Kaizo today announces that is has been appointed as the strategic European agency for Flora, Unilever’s global heart health brand. Reporting to Flora’s European Marketing team on strategic brand development, Kaizo is building innovative campaigns that aim to challenge heart health complacency, inspire people with true understanding of what their heart does for them, and empower them to take action to protect it.
As part of Unilever’s mission to improve heart health worldwide, Flora recently launched its Love Your Heart campaign globally. This campaign aims to win over the hearts and minds of consumers and HCPs (healthcare professionals) to help reduce the ever-increasing risk of CVD, still the number one killer worldwide.*
Michele Gerlack, European Indirect Communications Manager said. “Kaizo demonstrated an impressive understanding of our business and the unique challenge that lies ahead. We are confident they are the right partner to help us develop creative strategy that cuts through inertia to educate and raise awareness of this very important issue.”
Rosemary Brook, Chairman at Kaizo, said: “This is a great win for Kaizo and draws on our strong diet, health and issues management credentials. We are delighted to work with Flora on such a dynamic programme and share the team’s commitment to placing the brand firmly front of mind for consumers looking to improve their heart health.”
*WHO, Geneva, 2005 Preventing Chronic Disease; A Vital Investment
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