Quantum renews Kaizo relationship
Posted by admin
Friday September 7th 2007 2:01 pm
Quantum Corporation, one of the world’s leading technology storage providers, has renewed its PR relationship with Kaizo following comprehensive market review. The $1 billion dollar back-up, archive and recovery specialist will work with Kaizo to promote its increased storage product range following the acquisition of competitor ADIC. Quantum’s broad range of products meets the storage needs of organisations of all sizes, from Global 2000 enterprises to small businesses and remote offices.
The company has the most comprehensive portfolio of disk-based backup and de-duplication/replication solutions, is the #1 provider of tape automation, and is a long-standing leader in tape drives and media. In addition, Quantum’s data management software is an industry-leading technology for shared workflow and intelligent archiving in high-performance, long-term storage environments. Joanne Ayres, UK marketing manager at Quantum, said: “Following our acquisition of ADIC and a successful 5 year relationship with Kaizo, it was the right time to review our PR relationship in the UK. We saw five of the top technology agencies and quickly realised that Kaizo were still best positioned to represent us moving forward.” Rhodri Harries, managing director of Kaizo, said: “It is exciting times at Quantum and with a stronger than ever product range to promote, we are delighted to be continuing our long-term partnership. Our technical understanding and media and analyst relationships in this sector are second to none.”
ends
|
|
|
|
|
|
|
recent blogs
UK plc needs a long-term strategy
Why is it that, while any other organisation needs to have a strategy in place to survive and grow in changing times, governments seemingly get away without having one?
At a recent Industry and Parliament Trust President’s dinner, attended by an impressive list of chairmen and CEOs of major corporations, conversation centred on the rapid slide […]
Why the return of the Wispa may mask the impact of online whispers
Michael Skapinker’s article in the FT entitled ‘You can handle the web without an adviser’ has an interesting take on how the web influences brands. It seems to me that his argument that he can recall only “four web-based consumer campaigns that had real impact” misses the point about the huge impact the Internet is having […]
read more »Marketing Week Word of Mouth Conference: Ethics, Measurement and the Next Big Thing
It was a great pleasure to attend the Marketing Week Word of Mouth Conference’s afternoon session yesterday, with roundtable discussions on the topics of WOM marketing ethics, measurement and the ‘Next Big Thing’.
Ethics in WOM marketing have recently become a key area of debate. The starting point for the discussion was the American Word of […]