Kaizo to Host Sustainability Seminar
Posted by admin
Tuesday January 8th 2008 5:52 pm
08 January 2008 - As a specialist in sustainability communications, Kaizo is set to host a breakfast seminar intended to outline the commercial threats and opportunities posed by climate change issues in 2008. Hosted by leading speaker on sustainability and business, Christopher Broadbent, the seminar will be held in the Great Hall, 25, Southampton Buildings, London on Thursday, January 17th.The changing commercial landscape
Mr Broadbent commented:“The influence of sustainability on commercial performance will continue to grow in the coming year and beyond, and climate change is already the primary issue faced by any business in the UK today. Changing legislation, regulation, consumer behaviour and media landscapes are all fuelling an immediate need for UK business to change – but many companies are still confused about the significance of climate change, what they need to do to become a low-carbon business and how they can establish a return on investment when going green.
The next step
The Kaizo seminar aims not only to highlight the risks and opportunities for UK business, but also to outline the first steps that businesses can take in order to maximise the potential of investing in change and avoid the potential PR pitfalls of promoting green credentials.
To attend the seminar, please contact Imogen England via email at Imogen.england@kaizo.net
recent blogs
UK plc needs a long-term strategy
Why is it that, while any other organisation needs to have a strategy in place to survive and grow in changing times, governments seemingly get away without having one?
At a recent Industry and Parliament Trust President’s dinner, attended by an impressive list of chairmen and CEOs of major corporations, conversation centred on the rapid slide […]
Why the return of the Wispa may mask the impact of online whispers
Michael Skapinker’s article in the FT entitled ‘You can handle the web without an adviser’ has an interesting take on how the web influences brands. It seems to me that his argument that he can recall only “four web-based consumer campaigns that had real impact” misses the point about the huge impact the Internet is having […]
read more »Marketing Week Word of Mouth Conference: Ethics, Measurement and the Next Big Thing
It was a great pleasure to attend the Marketing Week Word of Mouth Conference’s afternoon session yesterday, with roundtable discussions on the topics of WOM marketing ethics, measurement and the ‘Next Big Thing’.
Ethics in WOM marketing have recently become a key area of debate. The starting point for the discussion was the American Word of […]







