Bingo! Kaizo wins new Skybet account
Posted by admin
Tuesday April 15th 2008 1:43 pm
- Special consumer advocacy programme to drive success of Sky Bingo through word of mouth
April 15, 2007 – Kaizo has been awarded the brief to drive customers to Skybet’s new online Bingo offer – www.skybingo.com – by creating consumer advocates to stimulate word of mouth (WOM).
Following the success of the award-winning* consumer engagement panel SimplyCity for health and beauty brand, Simple, Kaizo has been tasked by Sky Bingo to penetrate a busy and burgeoning online bingo market. Kaizo will use its proven WOM techniques to capture market share from existing products.
Emma Crowe, Head of Poker and Bingo Marketing of Sky said: “Kaizo makes the perfect partner for Skybingo as it has demonstrated a unique combination of understanding the psychology of consumer involvement and the proven smarts to deliver upon it.
“Sky has a passionate customer following and Kaizo will help us to leverage this with innovative engagement and involvement methods. We’re confident that this approach will produce lower customer acquisition costs and generate a loyal following.”
Crispin Manners, director of service innovation at Kaizo, said: “Sky Bingo is a great win for us. It’s exciting to see such a recognised international brand adapt its communications strategy with such an innovative and transparent approach. Web 2.0 has made it necessary for brands to rethink ‘tell’ dominated campaigns and adopt an ‘ask’ strategy that turns customers into advisers. After all, who knows more about bingo than bingo players themselves? We’re relishing developing a group of involved brand advisers and taking Sky Bingo to number one.” -ENDS-
*Kaizo won the 2007 PRCA Web 2.0 award for its work on SimplyCity (www.simplycity.me.uk) for the Simple beauty brand.
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