Remit to further build brand awareness around the Cotton USA Mark

Cotton Council International, the international export promotion arm of the National Cotton Council of America, has confirmed the reappointment of Kaizo to handle all its UK press and trade marketing activities, following a competitive pitch.

Cotton Council International (CCI) supports the export of U.S. cotton, cottonseed and cotton products worldwide and manages the marketing and licensing programme for COTTON USA, the internationally licensed trademark for quality U.S. cotton-rich products.

The brief is to increase COTTON USA Mark awareness among consumers and key decision makers of the textile trade, and attract new brands and retailers to join the COTTON USA licensee programme

Stephanie Thiers-Ratcliffe, International Marketing Manager, COTTON USA said: “Kaizo showed a great mix of creativity along with strategic thinking. We have ambitious targets for consumer awareness of the COTTON USA Mark, whilst maintaining and increasing our trade outreach. We are confident that our plans will meet and beat these.”

Rhodri Harries, Managing Director, Kaizo said: “Ultimately our aim is to increase consumers’ preference for U.S. cotton products. The campaign combines a mix of traditional trade marketing techniques along with new digital activities to extend the reach and create conversations.”

The COTTON USA trademark is highly regarded and recognised globally. It defines the outstanding high quality of U.S. grown cotton.

The USA is both the world’s biggest exporter of quality cotton and also a leader in the research and development of better quality cotton fiber characteristics to meet the needs of today’s demanding consumers. CCI licenses the COTTON USA trademark to users and traders of pure cotton products that are manufactured from at least 50 percent U.S.-grown cotton.

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“The must-have gadget for the social networking generation is here!”

October 8, 2008 – London – Flip Video announced today that the Flip Mino, the simplest and sleekest camcorder that puts the power of video in everyone’s pocket, is now available to buy in the UK. The product, which follows the UK launch of the Flip Ultra in June, raises the bar even further for an elegant, high-quality, portable, and easy-to-use video device in the palm of your hand.

Flip Mino has a slim, compact design and boasts a rechargeable lithium-ion battery that powers up automatically while plugged into a computer and provides more than four hours of recording time on a single charge. At just £119.99, it is great value, and it is available from Amazon, PC World, Currys and other major retailers and e-tailers across the country.

Weighing only 90g, it’s 40% smaller than its already pocket-sized brother, the Flip Ultra, and features a flat back panel with touch-sensitive backlit buttons. Built-in software enhances the ‘shoot and share’ experience, allowing swift and easy upload of videos to social media websites including MySpace and YouTube.

Ray Sangster, EMEA President at Flip Video says, “Flip Mino delivers all the best bits of Flip Ultra in a smaller, sleek design that fits neatly in your pocket. It’s ideal for today’s iPod generation who live their lives online and for whom sharing experiences online is an everyday occurrence. Simply put, it’s the sleekest, coolest camcorder you can buy.”

Flip’s signature flip-out USB arm has been repositioned to the top of the unit, allowing immediate connection to any PC or Apple/Mac without the need for additional wires or connections. With 2GB of on-board flash memory (with no tapes or additional memory cards required), Flip Mino allows users to capture up to 60 minutes of high-quality video with sound and has a 1.5-inch colour LCD screen. It also features instant playback, pause, fast forward, rewind, zoom and delete functions.

Flip has redefined the camcorder market across the globe and the Flip Mino will continue this trend in the UK. The one millionth Flip Video unit was sold earlier this year. Since its USA launch in May 2007, Flip Ultra has become the best selling camcorder in the USA , and is Amazon’s top selling digital camcorder in the US.

Due to the simplicity and portability of its products, Flip Mino and Flip Ultra are perfect for capturing and sharing all occasions ranging from weddings and holidays, to showcasing your new house or your new yoga or snowboard techniques, to capturing a child’s first steps or first day at school, to simply sharing messages with friends and family overseas.