Cancer Research UK has appointed Kaizo to undertake an audit of online conversations and issues on social media platforms for its MyProjects fundraising initiative.

The audit is expected to be the first stage of a social media outreach programme designed to support this new online initiative for Cancer Research UK.

Kevin Waudby, head of innovation at Cancer Research UK, said: “We are constantly endeavouring to develop our online communications and interactions. We hope that through our work with Kaizo we will be able to explore new ways to engage our supporters in fundraising initiatives such as MyProjects.”

Rhodri Harries, Managing Director of Kaizo, said: “We have developed a unique approach to identifying and monitoring key influencers, themes and conversations taking place on social media platforms and Cancer Research UK is the latest brand to take advantage of the insight it provides.”