Thanks for your comment. It’s true, Wikipedia is supposed to be an encyclopaedia and Wikipedia makes it perfectly clear that entries should be written in a neutral style without any kind of sales or marketing language. However, there have been many high-profile cases of Wikipedia articles being vandalised and false information posted (Thierry Henry is a perfect recent example). In a world in which anyone with access to the internet can praise or condemn a person or brand in a matter of seconds, it is good business practice to have a strategy in place to first of all identify what is being said, and secondly how to respond. Wikipedia is just another channel that brands need to be aware of.

I have to say the whole idea of corporate “strategizing” on wikipedia raises hackles. It’s supposed to be an encyclopaedia, not a business directory or marketing channel. But wikipedia is very influential as you say, and I guess where there is influence, there are always strategies to channel that influence.

http://wp.me/yKdL Here is your article reposted on my site

http://www.virginonmedia.wordpress.com

It was a pleasure to come and meet you all. I hope we can find many ways in which we can work together.

Steve

Yes of course. Feel free to use on your site.

Thanks,
Neil