Sometimes brands need to probe some of the more sensitive subjects to help develop strategies.

For Bayer Schering Pharma’s female contraception brand Mirena®, we uncovered the true impact that having children has on people’s sex lives across Europe.

The Mirena® Opinion Poll canvassed the opinions of 8,000 adults, aged 18 years+, across eight European countries and revealed that consciously or not, people may be using children as an excuse for not having sex.

The findings formed the basis for a package of consumer PR materials for use throughout Bayer Schering Pharma’s European markets.