We supported Nestlé Whole Grain Breakfast Cereals to share their latest scientific research on whole grains with opinion leaders at the European Congress on Obesity (ECO) using a mix of traditional media activation and digital outreach.

The objective was to educate on the benefits of whole grain breakfast cereals and encourage recommendations as part of a positive solution to weight management strategies.

We invited key nutrition media to attend the Congress and engage with the brand and meet the scientists face-to-face.  To bring the story to life we packaged the new science, along with videos from the team in a media rich format and distributed it to influential media and social media.

With a two week window to secure key media attendance at ECO, we secured our target briefings and our media rich news package was picked up in ten countries and substantial articles appeared in key online and offline media.