As part of PR activity to highlight the use of natural U.S. cotton in bed sheets and clothing, Kaizo launched the Winter Skin Sense campaign to promote cotton as a natural sleep aid.

Kaizo partnered with the prestigious Edinburgh Sleep Centre to highlight the benefits of cotton, which was complemented by a series of consumer competitions with key lifestyle media.

In addition, Kaizo organised an event which saw the world’s fastest motorised bed, dressed in COTTON USA sheets, driven around London for a day. Londoners had their picture taken in the bed that they could view on the COTTON USA website.

The event reached over 400,000 people, generated word-of-mouth amongst members of the public, drove traffic to the COTTON USA website and highlighted cotton as a natural aid to the perfect slumber.