Launching D&A’s exclusive glasses and sunglasses range, we looked to reconnect D&A The Opticians with influential fashion and style journalists to reinforce the desirability of its product range with style-conscious consumers.

A dedicated media desk tour with D&A’s style expert introduced journalists from top tier publications such as the Mail on Sunday and Tattler, to key ranges including Lozza and Givenchy.

National and regional competition placements with ‘reader offers’ drove footfall to targeted branches across the UK, with the Sunday Telegraph’s Stella magazine receiving its most successful competition response ever.