Capturing the MP3 generation and the rise in social networking, we’ve helped turn the Flip Video into the must have gadget.

Our activities combine traditional media relations, integrated social media outreach, strategic partnerships, celebrity endorsements and word-of-mouth communications to generate record results.

We’ve positioned Flip Video as THE lifestyle accessory, tapped into trends in social media consumption, coat-tailed the rise in citizen journalism, and created new social videoing types.

Partnerships with MySpace, Grazia, London Evening Standard, and The X Factor, have helped raise visibility. We’ve also provided glamour and showbiz with celebrity endorsements ranging from Lily Allen and Jamie Oliver, to the Arctic Monkeys and Abby Clancy.

As a measure of our success, in the run up to Christmas 2008 the Flip Video sold out across all channels without needing additional marketing activity.