We helped take Flip Video, the world first shoot and share camcorder, from niche category to mass market appeal.

From capturing a catwalk style icon to that instantaneous family moment; from cool youths to intrepid travellers; from schools to businesses our approach aimed to show how Flip Video allows everyone to shoot, connect and share their everyday experiences.

From London Fashion Week to musicians to top UK personalities to mummy bloggers, brand exposure has captured customers’ attention through all forms of media, celebrity sites, word of mouth and has led to growing Flip fan community throughout social media.

Highlights included week a long partnership on ITV’s This Morning leading to a 500% increase in sales on Amazon on the first day. Clear product shots and brand name mentions featured on 18 of the X-Factor shows, and Flips placed with contestants in the X Factor house recorded video diaries. Our ‘Share Your Summer’ home video campaign, run through our growing Facebook community, (promoted through Twitter, other Facebook pages, bloggers, competition pages and word-of-mouth) attracted over 15,000 votes for the 20 finalists.

Additionally, Flips feature extensively on TV whether Jamie Oliver on his American Road-trip, as part of a feature on children of Haiti for ITN, The Gadget Show, Stephen’s Fry’s Last Chance to See, Emmerdale and many more mainstream shows.

This is all underpinned by an intensive media and social media campaign to promote Flip Video as the ‘must have’ gadget. In 2009 the success was topped only by the appearance of a Flip Video on the Queen’s Annual Christmas speech, watched by millions on Christmas day. The critical success factor of course was that the product remains the UK number one seller by category, beating off better known brands with multi million pound above the line budgets.