We put customers at the heart of Sky Bingo’s brand decisions when we devised the VIP Sky Bingo Advisers Club.

Because research shows that personal recommendations are far more influential than other marketing activities, we created an online community of Bingo superfans.

Advisers provide opinions on the brand, get sneak previews of forthcoming products and help create content such as the Sky Bingo Adviser’s Club Christmas Survival Guide. In return, advisers win great prizes and get exclusive VIP incentives.

The advisers club has attracted over 1,200 registered members, inspired communications campaigns and resulted in increased revenue per player from members.