How do you look to the future whilst staying true to a 250-year heritage?

Our exclusive launch party promoting the opening of Dollond & Aitchison’s (D&A) flagship Regent Street store and extensive, fashionable range, drew A-list media from the fashion press, together with the affluent Regent Street community. And an educational campaign in schools during National Eye Week leveraged the brand’s unrivalled health expertise.

It’s a mix of media outreach and stakeholder engagement that has helped to make the brand synonymous with both style and eye care.