case studies - Rackspace
Ever been frustrated by your computer?
You’re probably a victim of ‘Mouse Rage’, a condition suffered by consumers as a result of badly designed and hosted websites.
We diagnosed it as part of our campaign to highlight Rackspace Managed Hosting’s authority on the Internet and raise its profile with IT decision makers.
We combined independent research with consumer data to measure the physical and psychological reactions experienced by Internet users, analysing brainwaves, heartrate fluctuations, muscle tension and skin conductivity.
Fortunately, we also calculated ‘The Perfect Website Formula’, allowing Rackspace to offer advice to businesses on how to develop customer-friendly websites.