Fancy a ready-made market of loyal advocates that will not only buy your products but recommend them to others?

Research shows that personal recommendations hold more power than any other kind of marketing influence.

So for Simple, the experts in sensitive skin, we created a pioneering recommendation generator – www.simplycity.me.uk.

Attracting people who are passionate about skincare, the site involves consumers in brand decisions to create a loyalty and advocacy effect that has been proven in other implementations to boost sales by up to 30%. And it provides consumers with content for conversations offline to encourage recommendations.

In the first six weeks alone the site attracted 2,700 actively involved registered users.