How do you inspire both parents and their teenage children when it comes to how they carry cash?

That was UreLife’s challenge when it launched the UK’s first ever payment card to incorporate proof-of-age identification. Kaizo’s campaign placed emphasis on savvy spending, sensible parenting and responsible retailing. Spending research created relevance, a celebrity launch provided the visual hook and a Digital News Release drove Word of Mouth online. The campaign resulted in over 2,000 applications just days after the launch and generated online visibility to millions through coverage in traditional press and on over 1,550 websites and forums.

“Kaizo’s campaign inspired thousands of card applications and formed a strong brand identity that forms a solid foundation for the future – exactly what we were looking for. Kaizo has played a pivotal role in identifying and engaging with a broad spectrum of market channels.” Carl Horne, Marketing Director, UreLife Limited