case studies - ZipCar

It’s not often that you get to work with a dynamic international brand whilst helping to save the planet.

Looking to get out of first gear as quick as possible, Zipcar, the world’s largest car club, turned to us to support its launch into the UK.

Ongoing media relations secured coverage in key automotive, lifestyle and national press, and competitions in local newspapers and London magazines helped build on its North American success.

Now recognised as a convenient, green and affordable alternative to car ownership, demand for its service is on the rise with a 500% membership increase since the beginning of the project.

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