Kaizo PR reveals online reputation of UK brands in social media and online search

October 14th, 2010

The latest Kaizo Advocacy Index shows that some of the UK’s leading brands are experiencing serious online reputation management issues.

  • Mobile - Mobile operators failing in fight to overcome persistent service issues

  • Supermarkets -  Tesco online reputation worst of all supermarkets whilst Waitrose comes out on top

  • Airlines - Virgin Atlantic saw its score fall for the third report in a row as customer service issues led to consumers venting their frustrations online

  • Children’s cereals - Cereals see healthy awareness online and benefit from nostalgic cyber fans

    The Kaizo Advocacy Index, a bi-annual audit of online reputation, has analysed digital news and social media outlets to rank UK household names including supermarkets, airlines, breakfast cereals and mobile operators.

    • Click here for the full report.

    Tesco Supermarket,Northampton UK
    Source: Eleventh Earl of Mar

    Virgin Atlantic 747-4Q8 "Lady Penelope" G-VFAB
    Source: happyrelm

    Using mobile phone hands 16-06-2008
    Source: dennoir

    Breakfast Sequence
    Source: Alex Gee

    Kaizo managing director Rhodri Harries

    Kaizo managing director Rhodri Harries

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    Rhodri Harries, Managing Director, Kaizo

    “Waitrose’s recent price match campaign is already paying dividends, with consumers talking about it online”.

    There have been some great recent initiatives from the supermarkets, showing competitive spirit and demonstrating real value for money. Over the August Bank Holiday weekend for example – Asda cut the cost of their petrol, which started a price war, whilst Sainsbury’s offered free delivery on all non-food orders.”

    “There was a surprising decrease once again for Virgin, showing that even the best loved brands need to stay on top of the game. Delays, poor service and lack of communication are incredibly annoying for consumers and these frustrations are inevitably played out online as customers communicate anywhere, be it an airport lounge over the other side of the world, or a mobile phone store in Hackney.”