Elsevier announces new ‘Reflect’ tool with Cell
November 13th, 2009
EMBARGOED FOR PUBLICATION OR BROADCAST UNTIL 9AM GMT ON 13TH NOVEMBER
The Cell-Reflect pilot is the next step in Elsevier’s ongoing Content Innovation effort with the scientific community to determine how a scientific article is best presented online. This follows Elsevier’s recent launch of an initial ’Article of the Future’ prototype with Cell.
The ‘Reflect’ tool identifies the proteins, genes and small molecules mentioned in the Cell articles, and generates pop-up windows containing relevant contextual information, with additional links, about those entities.
Using content from two previously published Cell articles, ‘Reflect’ was initially developed at the European Molecular Biology Laboratory, Heidelberg, Germany. Earlier this year, ‘Reflect’ won Elsevier’s Grand Challenge 2009, an open innovation competition.
Elsevier and Cell Press are inviting feedback from the scientific community on the concepts.
Successful ideas from this project will ultimately be rolled-out across Elsevier’s portfolio of 2,000 journals available on ScienceDirect.
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IJsbrand Jan Aalbersberg, Vice President of Content Innovation for Elsevier Science & Technology Journal Publishing
"Whereas the ‘Article of the Future’ prototype focused on the internal presentation of an article, the Cell-Reflect pilot connects the scientific article to its external scientific context. Tools like these have the potential to revolutionize the use of scientific research."
Emilie Marcus, Editor in Chief, Cell Press
“We are pleased that the readers of Cell Press journals will have the opportunity to evaluate this new semantic enhancement tool and we look forward to hearing whether they find such annotation helpful and informative . The feedback on this pilot experiment will help in developing new functionalities that improve the presentation of scientific articles."
Sean l. O’Donoghue, ‘Reflect’ project co-ordinator
“We wanted to design a system that would enhance the reading of scientific papers on the web. Reflect has already received a lot of positive user-feedback and its user-base is rapidly increasing.”
