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My ‘This Morning’ Big Break?

Dave Robertson — Thu, 26 Nov 2009 12:15:55 +0000

The right national television exposure still has a huge impact on product sales, as we’ve witnessed from coverage generated for clients on the likes of GMTV and Something for the Weekend. So in the run up to Christmas we secured a week long promotion on ITV’s This Morning for client Flip Video.

Setting out late last week to oversee the pre-recording of the competition (currently airing this week and already having a very positive impact!), I was thinking that perhaps my dreams of becoming a world famous actor and telling every Tom, Dick and Harry that “I now work in television” might finally come true.

What a day, from the director’s cries of ‘ACTION!’, presenter Jeff Brazier frantically rehearsing his lines and my role ensuring that the right products were in the right hands at the right time, although not my hands as I was very firmly ‘behind camera’.

So, as far as my acting career goes, suffice to say it doesn’t! But hey, remembering other peoples’ lines was never my forté anyway. I’ll definitely leave it to the professionals. Perhaps I’ll take up singing instead. Now, where’s that X-Factor contact?

Kaizo wins PR Week Award for ‘Best Consumer Campaign’ for Flip Video Mino Launch

Steph MacLeod — Wed, 21 Oct 2009 14:56:35 +0000

And so another PR Week Awards ceremony has come to pass, with the great and the good of the UK’s PR industry nursing either happy hangovers or bitter disappointment from what was certainly an ‘eventful’ evening.

The Met Police’s enforced removal of the climate change protestors who chained themselves to Virgin Atlantic’s table, added a certain je ne sais quoi; as did the dedication certain PRs showed to personally demonstrating the dangers of binge drinking and losing their newly-won awards!

But enough of all that, the real news is that we won (yes, we won!) ‘Best Consumer Campaign’ for our Flip Video campaign ‘Now Playing You – the Launch of the Mino’. Beating a very strong shortlist of brands including Cadburys, Sainsburys and Aldi, the judges commented that “The Flip Mino has torn a gaping hole in the market, which is testament to Kaizo’s sensational work’. Nice….

What more can we say, apart from bring on the PRCA Awards on the 3rd November, where we’re up for another two awards ‘Best Technology’ and ‘Best Media Relations’!

Kaizo goes all digital and wintry

Sarah Mayer — Fri, 16 Oct 2009 15:52:23 +0000

Now as anyone in PR knows, we often get confused with the seasons – Christmas gift guide pitching at the height of Summer and holiday travel supplements in the depths of gloomy Winter. Not totally surprising then, that the Digital Winter event takes place in Autumn, but just in time to showcase our clients’ latest innovative gadgets and gizmos to journos before that major sales push – Christmas.

It’s always an informal affair, very much focusing on what we’re there for; getting the product in the hands of the media. With three Kaizo clients in attendence this year, the room was buzzing with banter on everything from how Flip Video got onto X Factor through to the latest on Buffalo and Gemalto.

But don’t take our word for it. We went armed with our trusty Flip and asked some other (some might argue more important) people what they thought. We thought we’d share…because we’re like that!