And so another PR Week Awards ceremony has come to pass, with the great and the good of the UK’s PR industry nursing either happy hangovers or bitter disappointment from what was certainly an ‘eventful’ evening.

The Met Police’s enforced removal of the climate change protestors who chained themselves to Virgin Atlantic’s table, added a certain je ne sais quoi; as did the dedication certain PRs showed to personally demonstrating the dangers of binge drinking and losing their newly-won awards!

But enough of all that, the real news is that we won (yes, we won!) ‘Best Consumer Campaign’ for our Flip Video campaign ‘Now Playing You – the Launch of the Mino’. Beating a very strong shortlist of brands including Cadburys, Sainsburys and Aldi, the judges commented that “The Flip Mino has torn a gaping hole in the market, which is testament to Kaizo’s sensational work’. Nice….

What more can we say, apart from bring on the PRCA Awards on the 3rd November, where we’re up for another two awards ‘Best Technology’ and ‘Best Media Relations’!

Judges commented: “The Flip Mino has torn a gaping hole in the market, which is testament to Kaizo’s sensational work”. Hopefully, the PRCA judges will feel the same when judging the ‘Best Technology’ and ‘Best Media Relations’ categories, for which we’re shortlisted, on the 3rd of November.

Image source: www.prweek.com

It’s always an informal affair, very much focusing on what we’re there for; getting the product in the hands of the media. With three Kaizo clients in attendence this year, the room was buzzing with banter on everything from how Flip Video got onto X Factor through to the latest on Buffalo and Gemalto.

But don’t take our word for it. We went armed with our trusty Flip and asked some other (some might argue more important) people what they thought. We thought we’d share…because we’re like that!