According to a survey by laundry firm Dr Beckmann, men wear their jeans 15 times before washing them. I’m not sure I really wanted to know that to be honest and it’s not really true, right boys?

Debenhams also conducted research into the varying heights of men’s trousers versus their waistlines and concluded that how high men wear their trousers depends on their age.

Teenage hormones cause waistbands to plunge below the waist once their mothers have stopped buying their clothes for them. Working life lifts this to a more ‘respectable’ height (although a quick glance around Kaizo HQ questions this theory). The height above the waistline continues to rise in line with age until finally, by 57 the trouser is a massive five inches above the waist. My dad, lovely as he may be, is a perfect example!

So come on guys, you’ve still got a few weeks left before Valentine’s Day to impress the ladies – give those jeans a wash and start wearing those trousers on your waist, where they belong!