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	<title>An independent PR and digital agency &#124; Kaizo &#187; Richard Nicoll</title>
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		<title>Kaizo heads down to Richard Nicoll’s catwalk show with COTTON USA</title>
		<link>http://www.kaizo.net/2010/03/03/kaizo-heads-down-to-richard-nicoll%e2%80%99s-catwalk-with-cotton-usa/</link>
		<comments>http://www.kaizo.net/2010/03/03/kaizo-heads-down-to-richard-nicoll%e2%80%99s-catwalk-with-cotton-usa/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 15:18:10 +0000</pubDate>
		<dc:creator>Paula Figgett</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[COTTON USA]]></category>
		<category><![CDATA[Kaizo]]></category>
		<category><![CDATA[London Fashion Week]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Richard Nicoll]]></category>

		<guid isPermaLink="false">http://www.kaizo.net/?p=1360</guid>
		<description><![CDATA[At Kaizo we like to keep a finger on the pulse with what’s happening in the fashion world when we can, so where better to get all the latest gossip than at London Fashion Week! Armed with cameras, we headed down to the Topshop show space in Covent Garden to report back on the beneficiary [...]]]></description>
			<content:encoded><![CDATA[<div class="mceTemp mceIEcenter" style="text-align: left;">At Kaizo we like to keep a finger on the pulse with what’s happening in the fashion world when we can, so where better</div>
<div class="mceTemp mceIEcenter" style="text-align: left;">to get all the latest gossip than at <a href="http://www.londonfashionweek.co.uk/">London Fashion Week</a>! Armed with cameras, we headed down to the Topshop show space in Covent Garden to report back on the beneficiary of <a href="http://www.discovercottonusa.com/">COTTON USA</a>’s designer sponsorship programme: none other than <a href="http://www.richardnicoll.com/">Richard Nicoll</a>; known in the fashion world as the ‘king of the shirt’.</div>
<p>COTTON USA runs the programme in conjunction with the chosen designer at London Fashion Week in order to promote the use of U.S. cotton to retailers and buyers across the globe.</p>
<p>A bustling show with over 450 people in attendance, the crowd was treated to an amazing display of tricky fabrics, clamped into place with sparkly bulldog clips. The highlight of the collection was his use of velvet and cotton tulle, beautiful fabrics that were inspired by laid-back Parisian chic and the latter made predominantly from U.S. cotton.  His collection was an absolute crowd pleaser and we were thrilled to have previewed it.</p>
<p>Not only were the clothes top notch, amongst other big names, Alexandra Shulman, the Editor of <a href="http://www.vogue.co.uk/">Vogue UK</a>, Jane Bruton, the brains behind <a href="http://www.graziadaily.co.uk/">Grazia</a> and Nicola Roberts from Girls Aloud all enjoyed the prestige of sitting front row.</p>
<p>In fact – the fun doesn’t stop there. COTTON USA’s actually going to be giving away clothes from the show! As part of the programme COTTON USA will be running five competitions. Keep checking the <a href="http://www.discovercottonusa.com/">COTTON USA website</a> for details for where and how to enter&#8230;</p>
<div class="mceTemp mceIEcenter"><a href="http://www.richardnicoll.com/"><img class="size-medium wp-image-1361  alignnone" title="COTTON" src="http://www.kaizo.net/wp-content/uploads/2010/03/COTTON-166x250.jpg" alt="Richard Nicoll" width="166" height="250" /></a>
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<dt class="wp-caption-dt"><a href="http://www.richardnicoll.com/"></a> </dt>
<dd class="wp-caption-dd">Richard Nicoll</dd>
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