On Wednesday Kaizo ran a successful messaging session with 300 top executives from across Europe for a large multinational corporate. The team pulled off the challenging task of capturing all 300 on video as a way of helping them to develop key messages. The activity also demonstrated that new technologies (in this case, Flip Videos) make it easy for everyone to use video to present themselves and the brands/ companies they represent not just in campaigns but every day. And it’s crucial as this is what customers will expect very soon.

Take the example of my 2 year old. She has a weekly video call on Skype with my parents, both in their late seventies, sunning themselves in Cape Town, which far from being confusing for her (or them for that matter), is accepted as being the norm. And when her baby brother was born recently, it was a video of the two of them playing that the Grandparents were asking for.

Accessible technology has enabled brands to turn into everyday broadcasters, and the audience is ready, waiting, willing and able.