CCI utilises PR, advertising and promotional activities to communicate the positive attributes of U.S. cotton and cotton products to consumers, retailers and the textile trade, while also promoting the COTTON USA Mark as a sign of quality. For further information http://www.cottonusa.co.uk/.

Stephanie Thiers-Ratcliffe, CCI Marketing Manager, said:
“COTTON USA is an internationally licensed trademark for premium U.S. cotton-rich products. It inspires trust and embodies quality in all items made using U.S. grown cotton. Kaizo will be tasked with both promoting the Mark and helping us attract more UK retailers such as existing licensees Marks and Spencer and Christy Towels.”

Rhodri Harries, Managing Director of Kaizo said:
“Our strategy focuses on creatively highlighting moments where only the best and highest quality will do when it comes to home and fashion. Multi-layered, multi-media and integrating media, digital and experiential, our aim is to bring the cotton story to life for potential licensees as well as the target consumer demographics, including women 25 to 45.”

Whilst we remain the same business in the same premises with the same teams, our new independence highlights key attributes we feel bring a fresh perspective to communications’ challenges targeting consumers and businesses.

We’re impartial, whether advising on media choice or brand direction; self-sufficient, so no sub teams and silos to add complexity and cost; free thinkers, so great ideas flow and are encouraged; and now importantly self-governing so we’re able to offer a flexible approach to your PR and earned media budgets.

We thank all our clients, including Truvia®, Flora/ Becel, Cisco, CA Technologies, Unilever,mxData, Johnson and Johnson, Serco, and Elsevier, for their continued support and look forward to a successful future together.

In the product category we picked up the award for best European Webcast for our campaign for Unilever entitled “What If People’s Hearts Stayed Young?” which promoted globally a joint initiative with the WHF as well as encouraging uptake of Unilever Becel’s Heart Age online tool. The campaign was also shortlisted in the Best Multi Country Programme Category.

We also picked up the awards for Best European Product Media Relations for “Do you Flip?” a campaign for Flip Video (part of Cisco) to drive awareness and sales amongst youth audiences and mums. The campaign also picked up a certificate of Excellence for Best use of Broadcast for the same campaign.

Both awards have taken pride of place in our reception and are having hourly polishes…

Activity kicked off with issues hijacking during Energy Saving Week on the 19th October and has been followed up with extensive outreach to key eco-chic bloggers, forums and of course media.

And so another PR Week Awards ceremony has come to pass, with the great and the good of the UK’s PR industry nursing either happy hangovers or bitter disappointment from what was certainly an ‘eventful’ evening.

The Met Police’s enforced removal of the climate change protestors who chained themselves to Virgin Atlantic’s table, added a certain je ne sais quoi; as did the dedication certain PRs showed to personally demonstrating the dangers of binge drinking and losing their newly-won awards!

But enough of all that, the real news is that we won (yes, we won!) ‘Best Consumer Campaign’ for our Flip Video campaign ‘Now Playing You – the Launch of the Mino’. Beating a very strong shortlist of brands including Cadburys, Sainsburys and Aldi, the judges commented that “The Flip Mino has torn a gaping hole in the market, which is testament to Kaizo’s sensational work’. Nice….

What more can we say, apart from bring on the PRCA Awards on the 3rd November, where we’re up for another two awards ‘Best Technology’ and ‘Best Media Relations’!